Big news in the North Bay! The BMW dealership in Santa Rosa has been purchased by the Eurocycle group. In addition to the Santa Rosa BMW dealership, Eurocycle also owns BMW dealerships in Reno and Las Vegas. The Santa Rosa dealership is being revamped as Eurocycle Sonoma - BMW of Santa Rosa, and will be a BMW Flagship Showroom. This means they will carry all of the BMW bikes! They also carry Aprilia, Moto Guzzi, Triumph, and more. And you can expect more in the way of apparel and accessories too. They will also have a fleet of rental bikes if you want to try out a new bike for the 2018 Range of Light Gypsy Tour, for example. Click the logo below to visit their website or take a ride up to wine country and see for yourself.