New BMW Dealership in Santa Rosa!

17 Nov 2017 8:48 AM | Anonymous member

Big news in the North Bay! The BMW dealership in Santa Rosa has been purchased by the Eurocycle group. In addition to the Santa Rosa BMW dealership, Eurocycle also owns BMW dealerships in Reno and Las Vegas. The Santa Rosa dealership is being revamped as Eurocycle Sonoma - BMW of Santa Rosa, and will be a BMW Flagship Showroom. This means they will carry all of the BMW bikes! They also carry Aprilia, Moto Guzzi, Triumph, and more. And you can expect more in the way of apparel and accessories too. They will also have a fleet of rental bikes if you want to try out a new bike for the 2018 Range of Light Gypsy Tour, for example. Click the logo below to visit their website or take a ride up to wine country and see for yourself.

Euro Cycle Sonoma


  • 17 Nov 2017 4:13 PM | Adrian Pineda
    I visited the Santa Rosa Dealership a couple of months ago and was very impressed. I hope by expanding it does not suffer the consequence of trying to do more brands and ends up doing less for parts, service, accessories or BMW focus.
    Link  •  Reply
    • 18 Nov 2017 6:51 AM | Anonymous member
      It’s going to end up with the opposite, starting with a rejuvenated customer experience. It will be a BMW Motorrad flagship store and along with that comes the expanded attention to the BMW line. Ultimately time will tell, but I’ll tell you, the change in the customer service and employee attitude was noticeable.
      Link  •  Reply


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